Sunset Boulevard plants trees when children's menus are purchased in their restaurants.
Trees donated in total: 553,068
In September 2020, the country's largest Danish-owned fast food chain Sunset Boulevard decided to say goodbye to the plastic toys in children's menus and instead plant trees in Danish forests.
In 2025, the chain reached an ambitious milestone when tree no. 500,000 was planted - and the collaboration continues.
“At Sunset Boulevard, we believe that less is more. Less of everything unnecessary. As one of the country's largest fast food chains, we would like to contribute to more recreational areas for families across the country. The collaboration with Growing Trees Network makes it possible - and maybe we can even inspire others in the industry to join in,” says Sunset Boulevard's CEO, Jens Baisner.
Since 2018, Sunset Boulevard has been working to reduce the chain's footprint step by step. This has meant, among other things, a significant reduction in packaging when guests enjoy their meals in the restaurants, as well as the introduction of reusable glasses in the restaurants and deposit bottles in takeaways.