Make tree planting a part of your company's everyday life

Get ideas for making tree planting something you share with others.

 

Grow your brand. Delight your customers. Plant forests.


Tree planting is a simple, credible way to strengthen your brand and improve the customer experience—while creating new forests for future generations. Many of our partners link donations directly to business milestones and touchpoints. Popular models include:

  • Per order in physical stores or webshop
  • Per new customer (welcome gift that lasts)
  • Per product sold (fixed amount or % of revenue)
  • Per newly hired employee (onboarding with purpose)
  • Per new loyalty member (convert joins into trees)
  • Per recurring event (campaigns, launches, holidays)
  • Per event participant (tickets, webinars, races)
  • Fixed amount per quarter, half-year, or year

You can also offer customers the option to add a tree at checkout—a proven micro-moment that lifts conversion and increases average order value without discounting.

Why it works

  • Builds trust: Concrete, local impact - new forests planted and cared for - cuts through green fatigue.
  • Elevates the journey: From on-boarding emails to receipts and packaging, trees create meaningful moments.
  • Easy to talk about: Clear, visual storytelling your team and customers will love to share.

How sponsors structure their model

B2C examples

  • Webshop: 1 tree per order (with an opt-in upsell to add extra trees at checkout)
  • Retail: Round-up to a tree at POS + 1 tree per 10 loyalty points redeemed
  • Subscription: 1 tree per renewal and 3 trees on the anniversary month

B2B examples

  • 1 tree per invoice paid or per project delivered
  • 2 trees per meeting booked or demo completed
  • 10 trees per new hire + 1 tree per employee per month for ongoing engagement

Campaigns

  • Product launches: A forest for Product X - every sale contributes
  • Seasonal moments: Green Friday, Earth Week, Company Anniversary Forest

We’ll help you match impact to budget, seasonality, and brand tone.

What you get

  • Communication support: common press release and SoMe post
  • Assets & copy: Ready-to-use logos, certificates, email snippets etc.and SoMe support
  • Impact reporting: Tree counts, project locations, timelines, and story updates for your channels
  • Governance & integrity: Clear documentation to avoid greenwashing and satisfy procurement. ESG report is available at additional cost.

Want inspiration?

Contact us today and get inspiration for developing your approach. Maybe it will end up on the list below.

Right now, many cases are being updated and will be available again during Q4 2025.

"Forests are the lungs of the earth
- they inhale carbon dioxide and exhale life"

- Richard St. Barbe Baker